{"title":"THE MATTE COLLECTION","description":"\u003cp\u003e\u003cspan\u003eCONTROL YOUR STYLE. MASTER YOUR LOOK.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Matte Collection is the complete GRVTY system built for those who want total control, texture, and a clean matte finish from start to finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis isn’t just a bundle. It’s a full styling experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom prep to finish, each product works together to give you volume, structure, and hold without shine, without heaviness, and without compromise. Whether you’re going for a natural flow or a locked-in style, The Matte Collection adapts to you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThree products. One standard.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWHAT’S INSIDE:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGRVTY Sea Salt Spray\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCreates the foundation. Adds natural volume, movement, and texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGRVTY Texture Powder\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilds lift and grip. Instantly thickens and separates for that elevated look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGRVTY Matte Clay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLocks it all in. Provides strong, re-workable hold with a true matte finish.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"grvty-matte-clay","title":"MATTE CLAY","description":"\u003cp\u003e\u003cspan\u003eHOLD YOUR FORM.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGRVTY Matte Clay is engineered for control, texture, and a natural matte finish that moves with you, not against you. Designed for those who demand structure without stiffness, this clay delivers a strong, reworkable hold that keeps your style locked in from day to night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re stepping into the shop, the studio, or the spotlight, this is your foundation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInfused with a lightweight formula that adds volume and definition, GRVTY Matte Clay enhances your hair’s natural texture while eliminating shine for that clean, modern finish. No grease. No flaking. Just pure control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis isn’t just styling. It’s discipline in form.\u003c\/span\u003e\u003c\/p\u003e","brand":"GRVTY HAIR","offers":[{"title":"Default Title","offer_id":48146360336551,"sku":"GRVTY-CLAY","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9768\/7719\/files\/FullSizeRender.jpg?v=1777922833"},{"product_id":"grvty-texture-powder","title":"TEXTURE POWDER","description":"\u003cp\u003e\u003cspan\u003eLIFT WITHOUT WEIGHT.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGRVTY Texture Powder is designed for instant volume, separation, and grip, without the heaviness of traditional products. This ultra-light formula activates on contact, giving your hair that dry, textured lift that lasts all day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo shine. No buildup. Just elevation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for fine or flat hair, or anyone looking to add structure and fullness, this powder delivers a strong yet invisible hold that keeps your style in place while maintaining a natural look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt for movement. Controlled by you.\u003c\/span\u003e\u003c\/p\u003e","brand":"GRVTY HAIR","offers":[{"title":"Default Title","offer_id":48302415347879,"sku":"GRVTY-PWDR","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9768\/7719\/files\/FullSizeRender_9fffb961-a8d8-48ed-bdc3-087d7526dadc.jpg?v=1777922903"},{"product_id":"sea-salt-spray","title":"SEA SALT SPRAY","description":"\u003cp\u003e\u003cspan\u003eWEIGHTLESS CONTROL.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGRVTY Sea Salt Spray is built to create effortless texture, natural movement, and volume without weighing your hair down. Inspired by that raw, wind-blown look, this formula brings out your hair’s natural flow while giving it structure and grip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt’s that “I didn’t try, but still looks perfect” type of finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for enhancing waves, curls, or adding body to straight hair, this spray delivers a light hold with a lived-in texture. Use it solo for a relaxed look or as a pre-styler for added volume and control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStay loose. Stay sharp.\u003c\/span\u003e\u003c\/p\u003e","brand":"GRVTY HAIR","offers":[{"title":"Default Title","offer_id":48308395835559,"sku":"GRVTY-SPRAY","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9768\/7719\/files\/FullSizeRender_a07986be-c694-4e9d-ab64-20bdda1a0c97.jpg?v=1777922956"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9768\/7719\/collections\/IMG-0664.png?v=1777952312","url":"https:\/\/grvtyhair.com\/collections\/frontpage.oembed","provider":"GRVTY HAIR","version":"1.0","type":"link"}