{"product_id":"grvty-matte-clay","title":"MATTE CLAY","description":"\u003cp\u003e\u003cspan\u003eHOLD YOUR FORM.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGRVTY Matte Clay is engineered for control, texture, and a natural matte finish that moves with you, not against you. Designed for those who demand structure without stiffness, this clay delivers a strong, reworkable hold that keeps your style locked in from day to night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re stepping into the shop, the studio, or the spotlight, this is your foundation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInfused with a lightweight formula that adds volume and definition, GRVTY Matte Clay enhances your hair’s natural texture while eliminating shine for that clean, modern finish. No grease. No flaking. Just pure control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis isn’t just styling. It’s discipline in form.\u003c\/span\u003e\u003c\/p\u003e","brand":"GRVTY HAIR","offers":[{"title":"Default Title","offer_id":48146360336551,"sku":"GRVTY-CLAY","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9768\/7719\/files\/FullSizeRender.jpg?v=1777922833","url":"https:\/\/grvtyhair.com\/products\/grvty-matte-clay","provider":"GRVTY HAIR","version":"1.0","type":"link"}